One specific program that caught my attention is called Group Traffic Profits. It's not a great program because of its features and benefits, but also for it's strategy. It's more of a long-term strategy that involves personal interests, relationship building, and very soft approach to marketing. The training and bonus tools included with Group Traffic Profits make this an outstanding value and should be part of any online business builder's toolbox.
The next steps are to connect with the members of the group and build relationships. Then over time drip-feed ads and affiliate offers to affiliate products and services the group might be interested in. The group members are more of a warm market if you've done your job as group host correctly.
The training on starting a group and how to market to the group are excellent. Also included are two powerful tools: Image Maker Pro and FB Link Post 2.0. You can make images fast and easy - with no graphic design experience necessary - and then make those images clickable. Images grab attention on Facebook and making them clickable makes them that much more powerful.